Switch: How to Change Things When Change Is Hard by Chip Heath

Into the Wild

Switch: How to Change Things When Change Is Hard Read Online Free - Why is change so difficult and frightening? How do you create change when you have few resources and no title or authority to back you up? Chip and Dan Heath, the best-selling authors of Made to Stick, are back with a ground-breaking book that addresses one of the greatest challenges of our personal and professional lives — how to change things when change is hard.

In their follow-up book to the critically acclaimed international bestseller Made to Stick, Chip and Dan Heath talk about how difficult change is in our companies, our careers, and our lives, why change is so hard, and how we can overcome our resistance and make change happen. The Heaths liken the human mind to two distinct entities — the animal mind, or what psychologist Jonathan Haidt calls the elephant, and the logical brain, which Haidt describes as the rider. The elephant is instinctive; it acts on emotion. It likes gorging on Oreos and sleeping in. And it loves routines — doing things the same old way, every day.

The rider is the planner and thinker. The rider obsesses about the future. He or she wants to stop eating junk food and stop hitting the snooze button. But it’s hard, because when the rider and elephant disagree on where to go, the rider usually loses. And that describes the essential tension between our primitive emotional brain and our high intellect, and helps to explain why changing how we behave is so difficult. The secret to making a switch is understanding this odd couple relationship. Direct the Rider. Motivate the Elephant. Shape the Path.

Throughout Switch, Chip and Dan Heath illustrate and explain situations in which sweeping change was adopted, from a university researcher who ended the cycle of child abuse in a group of families, to an entrepreneur who turned his skeptical employees into customer service zealots and saved his company.

In the tradition of Made to Stick, Blink, and Outliers, Switch is filled with engaging and entertaining stories of how companies and individuals have brought about and sustained significant change. An indispensable guide to making change happen, it is certain to become a classic.

Title : Switch: How to Change Things When Change Is Hard
Author :
Rating :
ISBN : 0385528752
Edition Language : English
Format Type : Hardcover
Number of Pages : 320 pages


Kerrilee rated it ★★★★★

November 22, 2010

I'll be interested to see if this book is still relevant in 10 years, as the influence of books like this often come and go. In the meantime, though, my brain just won't stop incorporating elements from it into how I'm thinking about current events in my life. I was already inclined to believe the...

Trevor rated it ★★★★☆

August 25, 2010

I really quite enjoyed this book. It was one of those books that had me talking to people about it before I finish reading it. In fact, if any of my M Teach friends are reading this – you probably want to get your hands on a copy of it, as it has some really interesting things to say about how to...

Amir rated it ★★★★★

June 18, 2017

Recommended to: Anyone who desires the capability to spark massive, lasting and effective "CHANGE", from individual and family up to organizational and even nation-wide levels I know, it's cool :D About the book It's definitely among the most perfect books I've ever consumed. Author's have structur...

Reid rated it ★★★★★

August 11, 2012

I understand the perspective of the haters: this book is broad and over-simplifies a really complex topic. I understand, haters, but I don't agree. I love the Heaths' writing precisely because they keep things simple. Their premise that inspiring change requires you to speak to both the brain's l...

7jane rated it ★★★★☆

December 22, 2015

This is a book that's best read after you have read 1-3ish good self-help books (say, Baumeister's "Willpower", Duhigg's "The Power Of Habit" and Keller's "The One Thing" for example), and yet feel you need something like 'cherry on top'. This book teaches one how make a change through the image o...

Taka rated it ★★★★★

May 12, 2010

Another must read from the Heath Brothers- This is another invaluable book packed with extremely useful information. True to the theme of their earlier book, they help make all the concepts stick by hammering them in over and over: Direct the Rider, Motivate the Elephant, and Shape the Path. For an...

Stephen rated it ★★★★☆

February 06, 2012

This is an excellent book on how to enact change and the mechanics behind that. I strongly recommend this book to anyone who wants to change something in their personal life or within their working environment. I was able to get a good understanding of the interplay and motivation of the two comp...

Kerry rated it ★★★★★

December 27, 2011

This is an excellent (and timely, considering all the New Year resolutions) book! If you want to save time, you can just read the first and last chapters, as those in the middle are just examples (case studies) to illustrate their points. Here is the cliff-note version: The Three Surprising Truths...

Rachael rated it ★★★★★

May 06, 2010

EMOTIONAL SELF=ELEPHANT- It wants things now, easy, It is usually the "emotional self" that usually causes us to fail, because it usually doesn't want to make the short term sacrifices for long term payoffs. It can also have enormous strengths like love compassion and sympathy. RATIONAL SELF=RIDE...

Deb (Readerbuzz) rated it ★★★★☆

April 24, 2011

Let me sum this book up: To change behavior, you must do three things. One, you must change the person’s behavior. Two and three, you must change the person’s hearts and minds. The authors use the analogy of an Elephant and his Rider. The Rider is your logical brain. The Elephant is your heart. T...

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