Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore

Into the Wild

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Read Online Free - Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Title : Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Author :
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ISBN : 0060517123
Edition Language : English
Format Type : Paperback
Number of Pages : 211 pages


Jeff rated it ★★★★★

March 14, 2010

In 2003 I reached a simple conclusion: I knew nothing about Marketing. Having created a Marketing company during college (after owning several businesses and spending more than a year selling advertising for a newspaper) with paying customers and everything! So, I immersed myself in learning every...

Charles rated it ★★★★★

July 18, 2012

A little knowledge can be a dangerous thing. This book lays out the mechanics of formulating and evolving a marketing strategy by exploring an extreme boundary case: introducing a fundamentally new product to the marketplace. The principles are relevant to all businesses everywhere. However, it w...

Milhouse rated it ★★★☆☆

February 19, 2016

good one.. must read!! Read and enjoy:)

Adrian rated it ★★★★☆

October 23, 2016

This book gives a fresh and powerful set of tools to help navigate the stages of product life, as well as covering honestly some of the hard decisions that must be made. A great book for those interested in making their technology sustainable and more than just a passing fad. These are among the d...

Will rated it ★★☆☆☆

July 24, 2016

Lots and lots of opinions, directions, and instructions with very few reasons and evidence (let alone science) to back it up. The stories and anecdotes that are mentioned to back up points are cherry picked. Research on the credibility, track record, and net worth of the author only made my skept...

Michael Karpov rated it ★★★★★

November 05, 2012

инновациями, прерывающими привычный порядок вещей, илипрерывающими инновациями. Противоположный термин — инновации, не прерывающие привычный порядок вещей, илинепрерывающие инновации — относится к обычной модернизации продуктов, не требующей изменений [image error] Первый разрыв — между новаторами...

Maurício rated it ★★★★★

August 05, 2017

So, product development! I wasn't really sure if this was going to be for me (and the latest edition is form 1998, so, it might have been a bit dated) but this was actually a great surprise. The idea of the chasms when marketing products, specially in tech, really resonates with what happens in th...

Nathanael rated it ★★★★☆

September 10, 2009

I began this book exploring a product to launch and finished it working in the business services industry. This juxtaposition helped me make sense of Moore's analysis and see its limitations. For high-tech, or most new products, Moore is spot on. There is an adoption curve and the key challenge fo...

Neelesh rated it ★★★★★

August 09, 2011

This is certainly one of the most insightful business books i have ever read. It is of biblical importance to anyone in the technology business, especially operating in a B2B scenario. Apart from a cogent theoretical framework, it provides high practical, and actionable advice on how to move from...

Cameron rated it ★★★★☆

February 15, 2009

Every MBA that I know has since told me that this is a classic, and I can see why. I never knew where the concept of early adopters and the technology adoption life cycle came from. The book is well written, has a compelling concept -- the "chasm" that must be crossed from visionaries and innovat...

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