Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant Read Online Free -
|Title||:||Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant|
|Number of Pages||:||256 pages|
March 07, 2009
The signal-to-noise ratio of business books generally tends towards zero. They fall into one of three categories: baked-over platitudes designed to reinforce the self-esteem of the reader (see First Break all the Rules), laughably faulty reasoning (see Good to Great), and interesting ideas that a...
May 04, 2015
ببساطة الكتاب بيقترح عليك اكتشاف مجال جديد و الخوض فيه و انشاء سوق له ، و توفير جهد المنافسة فى السوق الحالى .. و بيطرح عليك الامكانيات و الخيارات الهائلة التى قد يوفرها لك هذا الاكتشاف ، و التى قد تصل فى اتساعها الى سعة المحيط الازرق .. انه يقترح عليك اختيار اللون الازرق :) ، ايضا ذكر عدة نماذج...
July 25, 2008
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim and Renée Mauborgne
Harvard Business School Press
This is an especially thought-provoking book that, as have so many others, evolved from an article published in the Harvard Business Review. A...
January 06, 2013
Kind of a stupid book. The overall premise is, don’t compete directly with your competitors, create new markets. Of course, it falls into the classic trap that all business books seem to fall into, which is looking only at cases that support the theory and ignoring all that don’t. The theory itse...
October 15, 2012
The authors provide case studies on how some companies left their "bloody-red" oceans of competition for completely open blue oceans where they were unique.
Some are well-known business stories, such as Southwest Airlines becoming a low-cost provider. However, the book provides details into South...
January 25, 2008
Keywords: blue ocean - red ocean - value innovation
How to win the competition? You can challenge your opponents on a head-to-head competition. Suppose that your target is to book 200 contracts each month. In order to fulfil the target you can compete on pricing. It means that you should give big...
February 19, 2014
I remember as a child asking my dad why I should pick up skiing over snowboarding. He responded that while snowboarding was certainly fun, because of its popularity it was also commonplace. Reasonably talented teenage snowboarders were a dime a dozen on any ski hill. Good young skiers, however, w...
May 25, 2015
This well-written book seems like common sense however it is an eye-opener for less sophisticated colleagues who doesn't know much about competitive advantage. It arguments how contested markets ("red oceans") should look for uncontested markets ("blue oceans"). Everything in this book is common...
May 19, 2016
all my previous comments/critique was encapsulated on 2 appendixes at the end of the book so it confirmed my assumptions rather nicely. I believe he made for him self a blue ocean consultancy business and this book was the start of it? Beyond the Machiaveli political tips , everything else was ar...
February 20, 2018
В отличной бизнес-книге должно сочетаться две вещи: идея, которую можно быстро понять, и практические инструменты для её внедрения.
Бинго! «Стратегия голубого океана» Рене Моборна и Ким Чана оказалась именно той самой бизнес-книгой, за которую мне не жаль отданных денег.
«Единственный способ побе...