Videocracy: How YouTube Is Changing the World with Double Rainbows, Singing Foxes, and Other Curious Trends by Kevin Allocca

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Videocracy: How YouTube Is Changing the World with Double Rainbows, Singing Foxes, and Other Curious Trends Read Online Free - From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world.

Whether your favorite YouTube video is a cat on a Roomba, “Gangnam Style,” the “Bed Intruder” song, an ASAPscience explainer, Rebecca Black's “Friday,” or the “Evolution of Dance,” Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--and many more--came to be and why they mean more than you might think.

YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube.

In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art--a lot more than you'd expect from a bunch of viral clips.

Title : Videocracy: How YouTube Is Changing the World with Double Rainbows, Singing Foxes, and Other Curious Trends
Author :
Rating :
ISBN : 1632866749
Edition Language : English
Format Type : Hardcover
Number of Pages : 352 pages


Stephen rated it ★★★★☆

October 16, 2017

At the outset this book was solid, but didn't really stand out for me. But as the chapters progressed and Mr Allocca delved further into the ways by which the videos on YouTube, of all things, are a window into our own psychology, into who we are, the book got stronger for me. The sections about...

Nicole rated it ★★★★★

November 24, 2017

This book is such a delight. I loved learning the fun stories behind all of my favorite YouTube videos-- and having an excuse to rewatch! Disclaimer- I work for the publisher, but this is my honest opinion.

Steena rated it ★★★★★

December 29, 2017

((This review is of an ARC copy I got from the publisher in a Goodreads giveaway)) I don't read a lot of non-fiction. This book has made me reconsider this choice. Honestly, I would recommend pretty much anyone who grew up around the same time as YouTube reads this. It honestly felt like a catalo...

Lindsey rated it ★★★★☆

March 08, 2018

I quite enjoyed this quick pop-culture read about the rise and history of streaming video. It was fun to re-live (and re-watch) the first viral videos. The history of these types of technological advances are particularly interesting to my generation (X) because we started life without it, then w...

Zack rated it ★★★☆☆

March 11, 2018

This book is a fascinating read for both all the things it does well and all the things it does poorly. Coming from someone with inside knowledge and access to the inner workings of YouTube and the bounty of statistics and data that the organization surely has and sorts through regularly, I was e...

Meredith rated it ★★★★★

December 12, 2017

I’m actually surprised at how much I loved this book. When I got an email asking if I’d like an ARC, I figured what the hell. But this may be one of my favorite reads this year. The exploration of why certain things fo viral, how social media affects the way we think and act as a culture, the min...

Olivia rated it ★★★★★

February 16, 2018

I love this book. It's so interesting. I'm a huge nerd about this kind of stuff, so this was right up my alley. A fascinating look at how things go viral, why things go viral, and the effect that YouTube is having on our world though music, news, education, and yes, videos of dogs riding skateboa...

Kristine rated it ★★★☆☆

February 08, 2018

Videocracy by Kevin Allocca is a free NetGalley ebook that I read in late January. The entertainment, humor, DIY how-to, ingenuity, motivating, and at times overwhelming aspects of streaming video. Allocca, who tracks trending videos for YouTube, chimes in on what makes a video popular and viewed...

Driscoll rated it ★★★★★

March 15, 2018

A fun and insightful deep dive into the evolution of how we are communicating and participating via video. Kevin's approach to presenting various cultural phenomena and trends is terrific and his analysis RE: why and how is thought provoking.

Diane rated it ★★★★☆

February 04, 2018

I won this book in a Goodreads first-reads giveaway. This book is an enlightening and thought-provoking book about the birth and the evolution of YouTube. It is an amazing look at how this platform has transformed our culture is such a relatively short amount of time in our history.

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