The Four: How Amazon, Apple, Facebook, and Google Divided and Conquered the World Read Online Free - The acclaimed NYU business professor's tour-de-force on the true nature of technology's titans, and what happens next in their struggle to dominate our lives.
Apple, Amazon, Google, and Facebook are in an unprecedented race towards a $1 trillion valuation--and whoever gets there first will exert untold influence over our economy, public policy, and consumer behavior. How did these four become so successful? How high can they continue to rise? Does any other company stand a chance of competing?
To these questions and more, acclaimed NYU / Stern professor Scott Galloway brings bracing answers. In his highly provocative first book, he pulls back the curtain on exactly how Amazon, Apple, Facebook, and Google built their massive empires. While the media spins tales about superior products and designs, and the power of technological innovation, Galloway exposes the truth about these -Four Horsemen-:
- None of these four are first movers technologically; they've either copied, stolen, or acquired their ideas.
- Each company uses evolutionary psychology to appeal to our basest instincts: Amazon, our need to hunt and gather; Apple, our need to procreate; Facebook, our need for love; and Google, our need for a God.
- These companies are uniquely successful at leveraging competitive advantage built by digital and then protected by analog moats, from an empire of retail stores (Apple) to the world's most efficient physical distribution network (Amazon.)
Through analysis that's both rigorous and entertaining, Galloway outlines the path for the next trillion-dollar company (the Fifth Horseman) and points to which companies are in the running. (Uber, sure; less obvious, Microsoft and Starbucks.) As with Peter Thiel's Zero to One, readers will come away with fresh, game-changing insights about what it takes to win in today's economy.
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November 08, 2017
Glad this book was a very short read, since it’s not worth much of anyone’s time. I tend to not write my thoughts up on books I’ve read in a formalized fashion, but this one can’t slip by.
Galloway’s writing style is insufferable, and right off the bat in the introduction demonstrates himself to...
September 20, 2017
Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively.
The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the exploitation of thei...
March 12, 2018
I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author’s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any.
The contents within each chapter could ha...
December 14, 2017
This is terrifying and hilarious and necessary. Everyone should be reading this—especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They’ll be the friendly trustworthy platforms we all use. What do we even do as consumers? Tha...
November 29, 2017
My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me The Four, si...
December 01, 2017
You might think you're reading this book in English, but Scott Galloway actually writes in clickbait.
My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132
October 02, 2017
‘The Four’ considers the enormous power accrued – for good and for (tax-avoiding, job-destroying, fake news-propagating) ill – by the big four technology giants Amazon, Apple, Facebook and Google.
This examination takes place at a very interesting time for, as author Scott Galloway makes abundantl...
January 11, 2018
Engaging and interesting but the humor might not be for everyone.
November 14, 2017
According to the book description, "…Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or even less) o...
January 28, 2018
This book is excellent.
Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It’s hard to argue he’s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and it’s criminal.