Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked by Adam Alter

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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked Read Online Free - Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.

By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

Title : Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
Author :
Rating :
ISBN : 1594206643
Edition Language : English
Format Type : Hardcover
Number of Pages : 368 pages


☘Misericordia☘ rated it ★★★★★

November 14, 2017

Q: Why are the world’s greatest public technocrats also its greatest private technophobes? Can you imagine the outcry if religious leaders refused to let their children practice religion? Many experts both within and beyond the world of tech have shared similar perspectives with me. Several video...

Jerzy rated it ★★★☆☆

April 21, 2017

Take it with a huge grain of salt. There are some fun cocktail-party facts and some reasonable suggestions for changing your own habits, which are fine as "hey, why not try it, it might work for you." It's just not much good as "scientific evidence proves that..." [For example: Experimental group i...

Canadian rated it ★★☆☆☆

April 22, 2017

I read as far as the fifth chapter in Alter's book and learned a few interesting things along the way. However, based on what I did read, I found the book's subtitle inaccurate. Huge amounts of the first four chapters are dedicated to substance and behavioural addictions, in general, not "addicti...

Michael rated it ★★★★☆

November 06, 2017

Having had a few days to think about the implications of this book, it rather confirms what some of us already know and most are in deep denial about-----social media is the realm of the shallow, the ill-informed and the lazy. Critical thinking skills not welcome. Learning and intellectual curios...

Atila rated it ★★★★☆

July 16, 2017

Uma ótima análise do que torna muitas tecnologias viciantes. Alter começa o livro explicando sobre vício (por causa dele me interessei pelo The Biology of Desire: Why Addiction Is Not a Disease), para em seguida passar por como cada tecnologia desperta eles. Como redes sociais, por exemplo, estão...

Andy rated it ★★☆☆☆

March 26, 2017

My takeaway rhetorical question: does it make sense for a book about technological addiction to be published as an eBook as well as print? Followup: will taking the time to post it to a social media book review website prove or disprove the book's byline? I went in a believer and left a skeptic. T...

Tara rated it ★☆☆☆☆

February 06, 2017

This book is absolutely, astoundingly, brain-dripping-out-of-my-ear, dreadful. Once more, a 'researcher' explores digital media and - with little evidence and a lot of hyperbole - locates "The addict in all of us." Supposedly, online pornography, gaming and mobile phones have made 'all of us' add...

Dolly rated it ★★★★★

December 31, 2017

This book is essential reading. I can't stop thinking about it or talking about it. I particularly appreciate the way the book breaks down what appears to be a wild lack of willpower (I'm looking at myself!) into its component parts of behavioral addiction. I am thinking differently about the con...

Cyrus rated it ★★★★☆

October 12, 2017

Excellent overview of addiction itself. No, there is no "addictive personality" but rather we are all susceptible to addiction. Environment, marketing and our own desire to take the easy road play into it. An excellent read for anyone who wants to understand addiction and our willingness to give...

Rick rated it ★★★★☆

April 27, 2017

For anyone who has checked messages on a smart phone more than 4 times a day this book is for you. For anyone who has spent more than 2 hours a day in front of a computer screen this book is for you. For anyone who has played a video game or an internet game for more than one hour a day this book...

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