The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu

Into the Wild

The Attention Merchants: The Epic Scramble to Get Inside Our Heads Read Online Free - From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebritypower brandslike Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting insideour heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago.
A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention We ve become the consumers, the producers, and the content. We are selling ourselves to ourselves.
Tom Vanderbilt, The New Republic
An erudite, energizing, outraging, funny and thorough history A devastating critique of ad tech as it stands today, transforming "don't be evil" into the surveillance business model in just a few short years. It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you This stuff is my daily beat, and I learned a lot from Attention Merchants.
Cory Doctorow, BoingBoing
Jacob Weisberg, The New York Review of Books"

Title : The Attention Merchants: The Epic Scramble to Get Inside Our Heads
Author :
Rating :
ISBN : 0385352018
Edition Language : English
Format Type : Hardcover
Number of Pages : 384 pages


Tim rated it ★★★★★

June 13, 2017

Learned an awful lot writing it.

Jonathan rated it ★★★☆☆

December 13, 2016

As a new book, this was only a 14 day loan from the library, and I felt like there was an implicit challenge from the author to finish the book before it was due. "You're probably wasting so much of your time staring at screens that you don't even have the ability to focus on a book long enough t...

Mal rated it ★★★★★

April 06, 2017

If you’ve been paying attention, you can’t have missed the changes in the character of advertising over the course of your life. Certainly, I have. Chances are, you were born in the age of radio, at the earliest. If so, you’ve witnessed a string of new technologies enter the realm of news and ent...

Atila rated it ★★★★★

February 05, 2017

Excelente continuação para The Master Switch: The Rise and Fall of Information Empires. Em Master Switch, o Tim Wu fala sobre como surgiram as mídias de broadcast e como acontece o monopólio da informação. Neste livro ele discute como a publicidade surgiu junto dessas mídias e como surge o comérc...

Juliana rated it ★★★★★

December 21, 2016

"As William James observed, we must reflect that, when we reach the end of our days, our life experience will equal what we have paid attention to, whether by choice or default. We are at risk, without quite fully realizing it, of living lives that are less our own than we imagine." Tim Wu, The A...

Tadas rated it ★★★★☆

December 25, 2016

Yesterday was two months I was building my next startup and for a while was thinking about how to bring customers there for free (or as much as possible for free). Also for some time I was following some interesting projects on Facebook (ex., "ドープ Acolyte", above pic or "Keule Ruke", hey ;), belo...

Charles rated it ★★★★☆

January 09, 2017

Tim Wu’s “The Attention Merchants” is part history and part social analysis. The history related in “The Attention Merchants” tells us something we all basically know—that economic forces simultaneously drive businesses to offer us “free” entertainment, while at the same time making our attention...

Marcin rated it ★★★★☆

September 01, 2017

Czy mamy prawo żyć bez reklam? Książka opisuje jak kolejne bariery prywatności są przebijane przez handlarzy uwagą: gazeta w domu, radio przy spotkaniach rodzinnych, telewizor przy obiedzie, później komputer w pracy, telefon podczas każdej wolnej chwili - wyciskanie ostatnich sekund z doby na eksp...

Mike rated it ★★★☆☆

June 19, 2017

It may be disappointing to some, but Tim Wu's The Attention Merchants reads like a history first and foremost and infrequently as analysis. The history is framed around this notion of an "attention merchant," - namely one who captures attention and re-sells it for commercial intent- and while the...

Rupinder rated it ★★★★★

December 21, 2017

A fascinating, sobering and thought provoking survey of the eternal quest to "harvest" attention by various "agents", starting from organized religion since ancient times, to military recruitment advertisements during the world wars, culminating in the modern techniques of print, radio, TV and so...

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