The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Hyder

Into the Wild

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Read Online Free - Freshly Updated Edition of the Ultimate Primer and How-To Guide for Social Media Marketing

Five years ago, the first edition of The Zen of Social Media Marketing became a global bestseller. Three years after that, the updated edition helped even more marketers and executives navigate the sometimes-stressful world of social media. Now, this new, up-to-date edition offers timely insight to the ways social media has changed and how best to market in it.

Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency.

Social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group (, teaches you the “Zen” of using social media tools to find your own marketing nirvana.

With a foreword by New York Times bestselling author Chris Brogan and new and updated content on content marketing, email marketing, the importance of mobile, social advertising, and more, the newest edition of The Zen of Social Media Marketing gives you:

A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page
A proven process to attract followers and fans and convert them into customers and clients
The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, Imgur, LINE, and more
All new information on why, when, and how to use online advertising
Innovative tips for mobile design
Essential advice on content marketing and targeted tactics to enhance your SEO
Why self-expression is the true driver of social media use and how to leverage it for your business
Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

Title : The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Author :
Rating :
ISBN : 1942952066
Edition Language : English
Format Type : Paperback
Number of Pages : 256 pages


Darren rated it ★★★☆☆

November 08, 2016

This book, now in its fourth revised edition, seeks to help the reader navigate the possibly stressful, ever-changing world of social media and hopefully make the most of its opportunities. It is just that this book failed, for this reader, to really inspire and invigorate. It is not a bad book i...

Jaclyn rated it ★★★★☆

August 29, 2017

Easy to read, great tips for social media marketing for beginners!

Anastasia rated it ★★★★★

September 30, 2016

For someone who constantly does social media marketing, this is at fantastic book. It explains every social media channel: FB, Twitter, Instagram, Pinterest, Snapchat, Imgur, Line... step-by-step and with pictures so that it is extremely easy to understand. Also, I loved how Hyder wrote do's and...

Susan rated it ★★★★☆

December 14, 2016

I won this book through Goodreads. A great book with a lot of new and fresh ideas. Very useful.

Alexandria rated it ★★★★☆

April 01, 2017

Read this book if you want to gain your visibility online! Don't know what to do with your Twitter, Facebook, or LinkedIn account? Author Shama Hyder will guide through the steps to making your social media account into a thriving network. I've written tons of helpful notes from this book. I need...

Amanda rated it ★★★★☆

May 27, 2017

This book is written in an easy to read and understand manner. There is no business jargon to confuse readers. There is advice that you would think was common sense, but, sadly, there are businesses out there not following it. The author compares having a website to having a phone--what business...

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