Think Simple: How Smart Leaders Defeat Complexity by Ken Segall

Into the Wild

Think Simple: How Smart Leaders Defeat Complexity Read Online Free - Ken Segall, bestselling author of Insanely Simple shows how any company can leverage the power of simplicity--based on exclusive insights from business leaders around the world
In Insanely Simple, Segall showed how Steve Jobs' love of simplicity propelled Apple from near-bankruptcy to the world's most valuable company. Now he explores how other companies, in a range of industries, all over the world, are simplifying their way to success--providing real-life examples that can inspire others to do the same.
Segall's interviews with leaders from more than forty diverse companies demonstrate the power of simplicity on multiple levels. Readers will discover:
·How South Korea's second biggest credit card company, Hyundai Card, used the power of simplicity to turn around a business losing two billion dollars a year.
·How Australia's biggest telecom, Telstra, tapped the power of simplicity to reverse a severe drop in customer satisfaction ratings and stock price.
·How a simple concept drove the architecture, location, hiring, and record-setting global success of the retail Apple Stores.
·How adherence to a simple mission helped propel StubHub to create a consumer revolution.
·How The Blue Man Group used the principles of simplicity to grow from a local street act to a multinational creative network.
·How Ben & Jerry's, Whole Foods, and Charles Schwab embraced the principles of simplicity to create their own success stories.
Segall distills the philosophies and methods of all these successful companies into nine useful chapters, each of which explores a key component of simplicity--Mission, Culture, Leadership, Brand, Scale, Streamlining, Team, Love, and Instinct. The combined insights of Segall and accomplished business leaders help readers create a roadmap to simplicity of their own.

Title : Think Simple: How Smart Leaders Defeat Complexity
Author :
Rating :
ISBN : 1591847508
Edition Language : English
Format Type : Hardcover
Number of Pages : 288 pages


Christopher rated it ★★☆☆☆

July 18, 2016

Full disclosure: I won this book in a goodreads giveaway. I will start by saying that this is not necessarily a bad book, just an unnecessary one. The insights provided in the book, which may be useful to someone seeking this information, are not new insights, nor are they explored in any depth. T...

John rated it ★★★★☆

July 11, 2016

If there was a book that proves the adage "Keep it simple", this is it. Ken Segall shares his diverse marketing experience with those willing to heed it on the importance of simplicity in everything (from purpose, communication, to leadership). Simplicity will leads to high chances of successes, b...

Diana rated it ★★★☆☆

July 02, 2016

This wasn't a bad book. I thought the concept was fascinating, and the examples given were quite diverse. While it did start to sound like a commercial for Apple on quite a few occasions (especially at the beginning...seriously, I got to the point where I wanted to scream every time I saw Steve J...

Karen ⊰✿ rated it ★★★☆☆

May 09, 2017

Segall gives us multiple case studies through this book of businesses that are start-ups right through to very large and old Companies, and how they have to work to keep things simplified and the benefits that gives. I found the different case studies quite interesting, and it was a nice change to...

Richard rated it ★★★☆☆

January 21, 2017

Business & management books that are worthwhile are difficult to write. The potential pitfalls are: it's boring, it's impractical, there's minimal actionable information, or there's minimal new content or perspective. "Think Simple" avoids all of these pitfalls IF you are among the right audi...

Rafa rated it ★★☆☆☆

October 16, 2016

Probably there wasn't enough material about simplicity to fill the number of pages required by the publisher so they decided to add names (mainly Steve Jobs) to probe the point. Many of the examples of success mentioned in the book are related to simplification, but that is pure semantics as in m...

Lily rated it ★★☆☆☆

December 16, 2016

Should have been titled, My Lord and Savior is Steve Jobs. Yes, he was a visionary and an influential leader, but the book should have been written according to its title! Ironic considering that the simple guidelines were so long-winded; Segall could have written this book in a less verbose and...

Joy rated it ★★★☆☆

June 19, 2016

There is some good food for thought here but overall I found it a bit repetitive and in one instance contradictory. As an actuary, I had to disagree with him about the usefulness of data. Perhaps in some sectors sales are all that matter, but in others, mine included, it's imperative to ensure th...

James rated it ★★☆☆☆

October 24, 2016

Not much here that I have not already read. If you have never read a book on simplifying the inter workings of a business, this isn't too bad. If you especially like to read about the culture of Apple, you might like this book.

Toshi rated it ★★★★☆

September 22, 2017

Lots of examples on simplicity in business process, organization, decision making, branding, etc lead to success. Simplicity is free to everybody and does not require business degree. Why we cannot do this at all?

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