Fascinate, Revised and Updated: Your 7 Triggers to Persuasion and Captivation Read Online Free - A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.
In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?
Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.
Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:
• Which brand of frozen peas you pick in the case
• Which city, neighborhood, and house you choose
• Which profession and company you join
• Where you go on vacation
• Which book you buy off the shelf
Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
|Title||:||Fascinate, Revised and Updated: Your 7 Triggers to Persuasion and Captivation|
|Number of Pages||:||320 pages|
November 26, 2017
Snapshot Review: Interesting and original. Scientific? No. Useful to an extent.
Full Review: I like how Sally categorizes the 7 emotional triggers. The problem is, in the second edition of this book she changed them! I have both versions and she changes around Vice for Passion or something like t...
December 31, 2017
When we worked together, my brother often said, “You know me, I ride for the brand.” His comment, born from our love of the Western and the reality of our step-father’s livelihood is a strong reminder of what we mean when we talk about branding. In the days before ear tags, cattle had their flesh...
June 08, 2017
It's a textbook and I'm not taking the class.
February 07, 2017
I really like the concept of this book - tap into your passions to connect with customers. Personal and business assessment tools rise and fall on application which in my opinion this book seriously lacks. I would have appreciated a lot more application and guidance with using this assessment in...
December 28, 2016
the first part is so good that the second part seems banal
July 15, 2017
Do you ever feel that some marketing books are written, well, for marketing? And not to sound like a cynical marketing person, but all I can think is that this is some elaborate lead generation program.
The kicker is I really like the premise and the first part of the book is very engaging. Her st...
December 18, 2017
This book really worked for me. I was so impressed with the content, insight, anecdotes, and applications. I don’t think I have ever taken so many notes or done so much brainstorming from a book. I often found the anecdotes even more triggering to inspire than the framework Sally was describing....
June 18, 2017
This is profoundly good! Sally keeps the reader happily engaged throughout as she unpacks the fundamentals of branding in layman's terms. I highly recommend Fascinate for entrepreneurs and those hoping to unlock the secrets of branding and the aura of fascination as a whole.
August 08, 2017
I just kind of wore out at about page 160. I don't know if she really applies all these different categories in her own work but I found it all kind of cumbersome.
February 14, 2018
I had already taken the test years ago but reading the book really helped me come up with some new ideas for my biz.