The Behaviour Gap: Simple Ways to Stop Doing Dumb Things with Money by Carl Richards

Into the Wild

The Behaviour Gap: Simple Ways to Stop Doing Dumb Things with Money Read Online Free - "It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational."
-From The Behavior Gap
Why do we lose money? It's easy to blame the economy or the financial markets-but the real trouble lies in the decisions we make.

As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon-the distance between what we should do and what we actually do-"the behavior gap." Using simple drawings to explain the gap, he found that once people understood it, they started doing much better.

Richards's way with words and images has attracted a loyal following to his blog posts for The New York Times, appearances on National Public Radio, and his columns and lectures. His book will teach you how to rethink all kinds of situations where your perfectly natural instincts (for safety or success) can cost you money and peace of mind.

He'll help you to:

avoid the tendency to buy high and sell low; avoid the pitfalls of generic financial advice; invest all of your assets-time and energy as well as savings-more wisely; quit spending money and time on things that don't matter; identify your real financial goals; start meaningful conversations about money; simplify your financial life; stop losing money!

It's never too late to make a fresh financial start. As Richards writes: "We've all made mistakes, but now it's time to give yourself permission to review those mistakes, identify your personal behavior gaps, and make a plan to avoid them in the future. The goal isn't to make the 'perfect' decision about money every time, but to do the best we can and move forward. Most of the time, that's enough."

Title : The Behaviour Gap: Simple Ways to Stop Doing Dumb Things with Money
Author :
Rating :
ISBN : 1591844649
Edition Language : English
Format Type : Hardcover
Number of Pages : 178 pages


Chuck rated it ★★★★★

July 31, 2012

I've been in the financial planning business for a quite some time and read just about everything in the industry, and The Behavior Gap is truly original thinking. Most of the books in the field are advice driven whereas this book is more about challenging your thinking about money. This forces y...

Ahmed rated it ★★★★☆

March 01, 2017

I wished the book was going to dig deeper into behavioral economics and why we behave the way we do. But it turned out to be a beginner's level mainstream book. In chapter 4 he got philosophical and talked about how capitalistic societies evolved to pursue wealth and falsely equate wealth to happi...

Mehdi rated it ★★★★☆

June 06, 2017

a short book on mass mentality about money. different perspective to preaching frugality and goal based investing. nothing absolutely unique except for some interesting anecdote. fun leisurely read.

Dawn rated it ★★★★★

January 21, 2014

So often in sports, commentators will take note how an athlete is playing within him/herself. That's essentially the message I read in The Behavior Gap about dealing with (okay, for some even playing with) your money: Make decisions within yourself that fit your goals. The book is refreshing in it...

Catherine rated it ★★☆☆☆

June 05, 2015

The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money is a personal finance book geared toward people with investments. At the moment we aren’t very heavily investing and we aren't skittish about investing in general, so I found myself saying “yeah, yeah, OK” a lot as I read. However...

Abeer rated it ★★☆☆☆

January 26, 2018

الكتاب باختصار ذكر هالنقاط: -لا تستثمر فلوسك في الاسواق الاستثماريه - لا تشتري وتبيع لما الناس يبدون يشترون شي ويبيعونه، استثمر فلوسك بشي يناسبك انت مو الناس - المستشارين الماليين لا تثق فيهم - الادخار البسيط المضمون افضل من الاستثمار ، كل ماكان العائد اكبر كل ماكانت الخطوره اكبر عيوب الكتاب: -التك...

Alex rated it ★☆☆☆☆

February 13, 2017

Good advice but nothing real insightful.

Pam rated it ★★★★☆

January 19, 2014

I got a kick out of this book because Carl has it down pretty good. I believe I have made just about every mistake he spoke of in the Behavior Gap. Got "Financial foundation" plans from more than one adviser, day traded in 2000+, bought high and sold low regularly, bought gold bouillon, bought a s...

Sean rated it ★★★★★

January 15, 2016

This book is about money, but it's really about human psychology when we are at our most primal state—that is, when we're thinking about money. When it comes to money, people are notoriously bad. We do things we KNOW are illogical and silly just because our brains are wired to tell us to do them...

Jeannette rated it ★★★☆☆

January 08, 2015

A quick easy read about reducing your fears about money and trying to make realistic choices about your financial situation. It's a pretty slim book and there's not a lot of meat - just general common sense advice, and a lot of napkin doodles, but it's a good starting place.

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